The way to the heart is through the stomach, probably everyone has heard about it. And it makes sense.
Employees of a shelter for homeless animals in the USA, Niagara SPCA, decided to use this logic.
They partnered with the Just Pizza & Wing Co franchise to launch an advertising campaign for dogs looking for an owner.
After all, who would have appetite when a lonely dog is alone somewhere?
The Just Pizza & Wing Co management not only kindly agreed to print ads with stray dogs on pizza boxes, but also presents a volunteer who decides to take a dog a $ 50 coupon to buy pizza.
That’s it!
The idea came from the owner of a pizzeria on the estate, Mary Alloy, who, having adopted a cat from the shelter, was upset that so many animals remained unclaimed.
This is how the advertising idea was born. After all, you can advertise nails, beer, gadgets, why not animals? And so the idea was born.
So the animal rescue service and the pizzeria together select candidates for advertising – first of all, dogs and cats, that no one has taken for a long time, are printed, .
After a short time, they found owners for two dogs. And everything is so simple!
