Dua Lipa: electrifying, the singer is the new ambassador of Yves Saint Laurent Beauty

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She is an icon of an entire generation. So, obviously, the collaboration between singer Dua Lipa and the Yves Saint Laurent house is obvious.

If since 2019, Dua Lipa has represented Yves Saint Laurent through the Yves Saint Laurent Beauté perfume franchise, a new collaboration has just been revealed and she intends to make the singer her new modern, free and daring face on her new range of makeup.

If, with the LIBRE perfume franchise by Yves Saint Laurent, Dua Lipa quickly confirmed her status as a modern and daring icon, the singer has not finished inspiring the greatest number of people with this collaboration which, now, has lasted since several years.

Dua Lipa: electrifying, the singer is the new ambassador of Yves Saint Laurent Beauty

Moreover, Dua Lipa confided her great interest in the perfumes of Yves Saint Laurent, but also for the qualities of the brand in sublimating the freedom of each person through its makeup products. “For me, perfume and makeup are one of the many forms of self-expression, a way to explore one’s playfulness, creativity and personality,” she revealed in a press release published by Yves Saint Laurent.

Dua Lipa, new beauty ambassador for Yves Saint Laurent

This is why making Dua Lipa the new international beauty ambassador for the house of Yves Saint Laurent seems to have happened naturally. On the occasion of the release of the new lipstick collection, called YSL LOVESHINE, Dua Lipa is at the center of an ultra glamorous and modern campaign.

Dua Lipa: electrifying, the singer is the new ambassador of Yves Saint Laurent Beauty

In the photos, the pop star appears magnetic, modern and free, like the generation she inspires. “Dua Lipa brings her electrifying energy to our brand, inspiring women to wear makeup, but also to claim who they are and the values they stand for. Her influence encourages them to celebrate their individuality, to take power, to have confidence in themselves and in their own beauty”, observes Stephan Bezy, International Managing Director of YSL Beauté, in a press release.

Between the Yves Saint Laurent Candy Glaze gloss, the new YSL Loveshine Wet Shine lipstick and the Loveshine Candy Glow tinted balm, this new campaign is already shaping up to be the most trendy of the moment.

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